Presentation Secrets

Tell me a story!

The Ta - Da cape of Loretta LaRouche

Catch your audiences attention immediately! Intrigue them and beguile them. Make them eager to hear your next sentence!

Remember growing up and how you loved to be told a story? Well, do just that. Tell them a story that invites them to listen to your compelling message. You will have so much more credibility and rapport and they WILL listen to your message.

This is a technique that works. Build your story into your message. Make it one that they will learn from. Your message will be more poignant and beneficial for all who listen.

Loretta Larouche always builds such stories into her presentations….and  you relate to them. Stories of what her grandmother would have really done regarding life’s issues and marriage. Her stories make you laugh, remember your own childhood and your stories that would compel people to listen. This is a technique that works. And it works powerfully. Create a thread  that builds into your story and  have a successful presentation that people will come up to you and say how they related to what you talked about.

Try it…you’ll like it! (remember that Life cereal commercial?)

Let me create a presentation story for you. It is my strength at Strong Incentives.

Do Your Marketing Materials Have a “Call to Action?”

This is a major mistake that exists on your business cards and your marketing materials!
Yes….you list all of your features of what you can do for a potential client. That’s great….but it does not motivate them to e-mail, text or call you.
You MUST list features after every benefit.
Remember….what’s in it for me?
Yes, people will read your card, but to capture their attention…to get them to contact you, LIST THE BENEFITS of what they will achieve or receive whenever they work with you.
Take a few minutes right now.
Look at your literature. Look at your cards, leave-behinds, one sheets, etc.
What are the reasons that they should contact you?
Yes you know what you have to offer….now make it crystal clear of what they will get!
If you are a entrepreneur, put yourself in your potential customers place. Would YOU call or email after reading what you had to offer.
Remember….Create to Relate to Capture!
Repeat with confidence, and watch your bottom line change!
As a Professor of Marketing at Kean University I make this very clear to my students every class.
They learn that this is how the world reacts to YOUR message.
So….make it memorable, create a call to action and the benefits that they will have working with you… successfully!
I always list the fact that my company Strong Incentives creates productive and profitable entrepreneurs who present and market themselves with credibility and confidence.
As a result their bottom line speaks for itself!
Strong Incentives….Powerful Results!

Interview with confidence!

Remember….the first sale is to yourself!
Believe in what you have to offer to a client or a company that you want to join. And believe it with rock solid confidence.
So many approach an interview with hidden apprehension. Fearful that they will not be accepted or worse yet…..completely rejected, and no follow up is required.

Keep a passion of what you want to achieve. And sell yourself with this passion everyday. Start in the morning and reinforce it during the day.
Image yourself shaking the hand of your client. Seriously DO THAT NOW!
See the contract being signed.
See that phone ringing and think of how that sentence will sound as they accept your idea…your proposal! The power of your mind continues to be the most important sales tool that you can carry with yourself at any point in time.
Research has proven this again and again.
It is written about in “The Secret” and also in “The Power of Positive Thinking”…and even more so in Napoleon Hills “Think and Grow Rich!”
It is all simply waiting to be untapped by you.
Self your skills and talents to YOURSELF first!
Do this EVERYDAY….seriously. Think of how Vince Lombardi took that average football team in Green Bay and took them to 9 championships and 2 Superbowls…all because of the way
he made them believe in themselves.
Start this week off with a positive visualization each morning… and an even more powerful verbal sentence of focus and gratitude.
Remember….as Alan Weiss always says “The first sale is to yourself!”
It’s true!

Eileen Strong

Powerful Results with StrongIncentives

The constant journey of keeping and maintaining your confidence.

How many times have you felt confident about yourself for the existing moment….and then someone tells you “NO” about your idea, or a project you were working on, or a date went wrong and they do not want to see you again…..the list can go on and on. Confidence is a sensitive area for all of us. We always seek the welcoming experience of pleasure (in all forms) and want to avoid pain (of all forms.)
This journey of life takes us thru this roller coaster of emotions on a daily basis….doesn’t it?
Think about the simple things. You see an article of clothing and you like it…till you try it on, and can’t believe how lousy you look in it. The spiral continues down from there…as you look at yourself in that 3 way mirror, being your own worst judge. C’mon….you’ve been there. And you have been there more than once.
As a professional speaker, I am very comfortable in front of audiences. It has always been a natural feeling for me….and I love it to this day. Yet every time I watch myself on video….the criticizing takes place with such force.
Each time I make a slight change, a pause, a sentence or even a story. Always wanting to improve…which is good, but boy can this be tough. Especially when you thought you were doing so well!
I have several speaking engagements coming up, and each one becomes a challenge of how I can make it better.
That also happens when I work with people making their presentation better. They want to be able to feel good about their speech, but have already given themselves a “death sentence” of failure. They think that they cannot make it a great presentation, long before they are even in front of their audience!
Always remember the art of practice.  Your speech, or toast, or leading a meeting in the future, practice it  in front of a mirror or your pet. Just feel comfortable enough so that when it IS your time to “shine” you do so with confidence.
Hey you have heard it before….. the “practice makes perfect”…well it does!
Professional athletes practice for hours on end to keep their game at a highly effective level. So can you.
Making a sales presentation is a matter of words and credibility being present with every move and every sentence….but also remember one important component.
LISTEN.
Combine all of those skills and you will be composed, confident and skilled.
Your sales skills will improve.
Your presentation skills will improve.
Your level of confidence in yourself will improve too.
I genuinely love to help people with these issues. Call today or send me an e-mail to make a positive and confidence change within your life!

Simply go to EileenStrong.com and get a free consultation call. You are worth it!   Eileen@StrongIncentives.com

The power of networking…..successfully! Or….how I learned to overcome procrastination.

Sometimes it  seems that networking is waste of time. In fact I have a business card that I pass out and it says   “Is this the best use of my time?”

I pass it out to several people that I meet at events. Then when I  seem them later at a different event, I frequently hear from people that the card with that phrase is STILL taped to the front of their desk or computer.

Seriously,  just think of it. How well do you make use of your time?

I have always loved the wisdom of recognized business speaker Brian Tracy. His book “Eat That Frog“is one of my favorites. The gist of the book is that you should always do the worst thing first in the morning…and I mean the thing that you procrastinate over; you simply DO NOT WANT TO DO. But then it is DONE!  And Tracy then says, if you have two horrible things to do…do the worst thing first. He calls them “frogs.” Big and ugly green frogs that seem to control our life in so many ways.

Procrastination usually comes in the form of that “frog.”  We put off doing what needs to be done until we are pressured into doing it at last minute.

How often have you done that? In fact, might you even fall into that category called the “3 P’s?”

Packrat / Procrastinator / Perfectionist

If one is a procrastinator, they frequently will be a packrat keeping “important” things in their life, that they think they will use another time. Someday, somewhere…somehow. Yet when they do the task that they have put off doing…they do it extremely well. Because they are perfectionist. Wanting to be  in control at all times.

Quite frankly I am married to one. And it sure is taxing.

Some people are only 2 out of the “3 P’s.”

Which one are you? Especially when it comes to networking. This skill is critically important in running your business successfully. Meeting people who should know about your business, but you never get around to mingling with them OR  your target rich audience effectively. You observe other people doing that….but you attempt to and do NOT follow thru. Question yourself and find out what you are afraid of. Rejection, objections or possible acceptance?

Don’t be your own worst enemy. Get out there now…and just do it!

No wonder “Nike” uses that for a logo!

Share with me your thoughts!

Eileen Strong….”The Attitude Amazon.”