Finding your niche in any market!

Last night 11/14/10 I stood amidst 2,000 people at the opening keynote for the international pharmaceutical meeting in New Orleans. How would you find a keynote speaker who could engage and entertain such a diverse, yet specifically educated field of research scientists and chemical engineers?
Well they did…..kind of.
The stage was set with plastic covering the floor and sides. 5 large easels were displayed with a multitude of brushes and cans of paint. Who were they bringing out that could engage and “entertain” basically a very intellectual group?
Well out came the “on-site” artist Michael Israel who creates large portraits of famous people, with frenzied and dramatic strokes while loud music blares in the background.
Within minutes he had the crowd mesmerized as he did a colorful portrait of John Lennon. Next he changed the music and he went on to a montage of portraits of the Beatles as a group. This was followed by a creative, montage of colors that evolved into Albert Einstein. AND here was where he fulfilled his niche.
He stated that those in the audience were on the “cutting edge” of creating new compounds; new drugs in different and exciting ways that would help the worlds population. He talked of the attendees discipline and drive to study, create and continue to explore new and different ways to help mankind. Just like Einstein!
This artistic genius of Michael Israel rocked!
And I was impressed. Not only did he entertain, but he informed and recognized the skills of this eclectic audience.
As a professional keynoter myself, I new that he satiated the audience and left them impressed.
And that is the objective of any person who has to make an impression.
You want your impression to be positive, and long lasting.
As I tell my clients and my college students, “the brain thinks in pictures”…and that is what Mr. Israel did, in such a grandiose way!
So find your niche…and make it work. It will probably take several attempts, but find one that works for you.
At nearly 6ft. tall and the last name of Strong, I have focused on the fact that I am the “Attitude Amazon.” With a last name of Strong and having this height, I chose to make it work! And it has. Next I found my niche of speaking on CHANGE. But I broke it into an acronym of C.H.A.N.G.E.=S. And this breaks into Communication, Health, Atttiude, Negativity, Goals, Education and when they are combined, you deal with “change”…successfully!
Remember, change is taking place everywhere, everyday. How you adapt to it is a journey. How Michael Israel found a career changing opportunity in creating portraits; with frenzy and music… was a very, very successful change to his career. He found his niche…now
go find yours!
Helping people present and strategize their business presentations in a credible way, is what Strong Incentives does.
Interested? Well, discover how to present a new or old subject that will have people applauding the way they did for Michael Israel last night.
You’re worth it….as he found out…so was he…in the most unusual environment possible!
Not only did he entertain, but he took it to a next level by auctioning off the paintings that night to help the Gulf Fishermen, crippled fiscally by the BP Oil spill.
“Hats off” to you Mr. Israel!

The surprise of success…..

Making a presentation is easy….for me. Making a presentation with confidence, is frustrating and futile for many. The message you want to get across, comes thru in your mind, but not from your mouth. Nerves take over. People are watching you and waiting to hear what you are saying next.
Then fear becomes the inevitable…and you lose the flow of your presentation. Trust me at this point you ARE being your own worst enemy. Your audience, usually is compassionate and will allow a stumble or two. But after that, you have to take control of the situation and realize that it is up to YOU to feel confident and continue to make a presentation of material that is worth listening to.
And the fact remains that this takes practice and confidence and focused concentration of what your objective is.
As an Adjunct Professor of Marketing at Kean, I know what I am speaking about at class that day, but you must be able to flow with the environment. And this takes experience.
Fear can overwhelm many people and they then take a step backwards, and they tend to lose their “mojo” while presenting their topic.
The acronym for fear is F.alse E.xpectations A.ppearing R.eal. But maybe it is not false…maybe you did make a mistake. Simply own up to it, state that you are nervous and take two deep breaths.
I am sure you have heard the sentence “If it is to be, it is up to me.”
Well that is the truth.
Snap out of the fear mode. Become of aware of your skills, take those two deep breaths, anchor your fingers onto something solid….and continue.
Simply keep going. Do not wallow in a communication failure.
Remember that movie “Cool Hand Luke”…where the famous sentence was said…”What we have here is a failure to communicate!”
Well, don’t let a failure become a reality.
Take focus, use your knowledge and knock
your audience out with a surprising good presentation.
Hey “Rocky” did it more than once….and so can you!
You will be surprised by your success!
If you have speaking fears that need to be addressed, contact Strong Incentives, and we will work with you directly to create a presentation that is a “knockout.”
Why not be a winner, who will relish the success of a great presentation, and realize that fear is something that is no longer a part of your speaking repertoire.