How to successfully start a business even if it scares you!

Many of us will think of starting a new business but remain apprehensive of what to do. You can choose to do a multitude of strategies, and then narrow down what feels right to you. But you need some guidelines.
Feel comfortable and have a solid curiosity and passion about what you want to market! Even “rocks” can be sold at a profit. Yes I said rocks!

Several years ago, a smart entrepreneur came up with the idea of selling a “PET ROCK.” It came with a carrying container, and it had a little bed of “straw” in the inside, and it came with instructions of how to care for your brand new “pet rock.”

Their marketing into the fact that everybody needed and or wanted a pet. But many did not want the hassle or inconvenience of taking care of a pet. And Eureka…..this was the answer. You did not have to walk it, or feed it, or even pet it. You certainly could talk to it, and take it where ever you went. Because it did come with its’ own carrying case. People named their pet rocks, and it did make several million dollars of profit for the creator. Think about what your value proposition is for your product or service.

Lindsay Phillips, came up with the idea of “Switch Flops.” She created the idea of having sandals that could have interchangeable velcro tops for the sandals you owned. Color, texture and accessories made it veery versatile, inexpensive and very marketable.

She saw a market and a need and it worked. And she was only 24 when it went global and made her a multi-millionaire. Opportunities are out there in abundance and you probably have an idea that DOES have a niche market.

Take the time right now to right down 1 FEATURE OF YOUR PRODUCT….
and now write down 3 BENEFITS OF YOUR PRODUCT.
That is the ratio you want whenever you are marketing anything. What is in it for your customer. What and why should they buy your product, and not just once!

There is much more information to come on your next step marketing strategies. Accomplish these steps first…and remember, the “first sale” is to yourself as the internationally recognized entrepreneur Alan Weiss always says.

As a small business strategist and adjunct professor of marketing and communications, Strong Incentives knows what it takes to make your mark and make it profitably!

Stay tuned for more! It’s worth it.

Eileen Strong

Professionally Speaking

Eileen Strong is an internationally recognized speaker who brings content rich presentations to Association meetings, corporations events and company break out sessions.

“The Incredible Chameleon Within You!” & “Success of the Corporate Chameleon” & “What We Have Here is a Failure to Communicate!”… are just some of the powerhouse campaigns that Eileen presents with results thru out the country.

Listen and discover how you can adapt to unforeseen change in your professional and personal life. Change can turn consistency into a muddled confusion, that affects your productivity and profitability. Eileen breaks each
successful strategic step of Communication, Health, Attitude, Negativity, Goals and Education with building steps that lead to Success!

Rave reviews have been repeatedly received for these presentations! Read more

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Speak to be remembered this summer!

Yes, it is the “lazy, hazy days of summer” and we all are looking forward to getting away from the intensity of the year. But you still have to hold a presence in their mind…and you can. You can be “hot” in the midst of the summer heat, without raising the temperature outside…by being memorable with your presentation…and unique.

I have said before that your “brain thinks in pictures” so bring a memorable imprint to the podium with you.

Whether you are bringing a prop up with you…or your message is so strong that it doesn’t even need a prop…make it memorable.
Come out with an incredible opening line statement, and make it powerful. So powerful that people will come up to you later on and say…”That is so cool what you opened up with!”

Mark Twain sayings, can be used frequently for opening or closing sentences. Check out his litany of comments or beliefs and build it into your speech.
If you are giving a presentation with graphs or statistics…why not open with his line of…”There are lies, there are damn lies…and then there are statistics!” Trust me when you say that, it will bring a gentle smile to their face…or it at least will give you a more subtle opening into a dry topic.
No one needs another boring presentation full of statistics, bars and graphs.
C’mon make it easier on your listening audience, by bringing some dry humor into it.
Another memorable Mark Twain sentence is….
“The older I get, the more clearly I remember things, that never happened!”
With that sentence in mind, you can now review information that has to be reviewed…it may be a deluge of data, but at least you can soften it by bringing a lightness to the relevant data, that needs to be presented.
These are just suggestions…but make it easier on your listening audience. Some may even want to be there, but I can guarantee you that the 80%-20% ratio has a portion of people who do not.

So make it memorable, make it credible,…and make it you!

Looking for even more dynamic ideas? Call EileenStrong
at 732-389-3868 today. It’s worth it!

5 Things You Must Know To Stay Ahead Of Your Competition!


It’s a fact…there will be people better than you at what you do.
Either they are more focused, creative or knowledgable…and their bottom line shows it too!
Instead of floundering, and envious of what they are accomplishing…take assertive next steps to make yourself stand out from the rest.
And literally it must be assertive!
#1: Inundate yourself with your potential clients business. Know what is going on, and how you could make a difference in their productivity. Find out where their problems…their pain is. And then think strategically!

#2: PUT YOURSELF IN THEIR PREDICAMENT. How would you handle it?

#3:  By coming up with two or three different strategies, you approach them with your ideas, stating that you have potential solutions that could be of benefit to them. It could be ideas that they have already tried and even possibly implemented….but you have planted a seed that shows your interest.

#4: And seeds usually grow…when nurtured. Stay active regarding their activities. This may take time, but stay focused, stay in touch. Because many people reach out only once or twice, than they feel that it is not worth their effort.

This is wrong!  Don’t give up. Stay focused…stay “hungry” and stay ahead of your competition. Make yourself unique and make yourself memorable. Others may fall to the side…but you don’t have to!

#5: Be consistent about your social media. Write articles that would benefit your potential customers. Present a dilema and offer a solution. Whether you tweet, or Facebook/Pages or start discussions on Linked In….be consistent. Make your name noticeable and memorable.

Speak to organizations or associations, if you have a topic that would be of interest to them. Remember, discuss a “pain” and offer a solution. As an Adjunct Professor of Marketing at Kean University, I present this business opportunity to my classes all the time.

Yes everything has been already talked about, but there is always an opportunity to come at issues with a slightly different strategy. At StrongIncentives.com I work with clients that need to strategically approach their marketing strategies at a slightly different angle….looking for the “missing piece!”

And sometimes that twist can be right in front of you. Thinking “out of the box” can help you find an angle, an approach or a strategy that catches their eye.

Again, you have planted the seed that you offer something different, something valid and worth taking note of.

This is what makes you stand out from the competition, instead of them standing out ahead of you!

Continue to hone your skills by reading anything by Alan Weiss and Aldonna Ambler. Both niched targeted their markets repeatedly and successfully….as can you too!

I hope to read about you in “People to watch”…as your business accelerates continually!

Eileen Strong

Strong Incentives…delivering powerful results!

Make your marketing material work for you when you are NOT there to market yourself?

Seriously, I’m always amazed at the lack luster attempt that people use to market themselves. You have an incredible opportunity to get your message
out there…amidst all the “noise.” And this can easily be done with your business cards.
Take a good long look at your cards today.
Are you listing these 5 important pieces of information?
#1: Is your name clear and EASY to read?
#2: Is your company clear on what you have to offer?
#3: Do you have a “CALL TO ACTION” on your cards? Remember, you have to be able to tell that potential client of what they can get from you!
#4: Do you have at least 1 or 2 testimonials that show what a client benefited from by using your services?
#5: Do you have a clear and concise listing of how they can reach you?

And you can always do a small press run…and then change it with new testimony, or new services or new reasons to hire you!
As James Malinchak always says…”Always Be Marketing!” He has that sign above his desk, and he states that sentence frequently whenever he is working a group of people who want to learn from him. Either you can be privately coached, or you can attend one of his seminars. But he will tell you repeatedly….A.lways B.e M.arketing! A.B.M.

And that you can do, with a business card that carries a clear concise message, with a call to action, and easy way to contact you and a reason to understand “what is in it for them” because they read of 1 or 2 powerful testimonials that proved you WERE the right person to hire!
You can and should make these changes soon.

As a result you will be more PRODUCTIVE and even more important you will be more PROFITABLE!!
Now that’s nice!
Contact me at Eileen@StrongIncentives.com and ask for your FREE CD on how to speak with credibility, confidence and clarity!
Now that is a call to action, that WILL generate results for you too!

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How to speak confidently in public….and actually feel comfortable doing it!

Ugh….I’ve got to speak…and I really, really don’t want to!! I mean seriously, I don’t want to! First off, it is a natural apprehension. Even a professional speaker can be a little on edge.
If you have ever read interviews of established actors….they always mention how apprensive they are…”how many butterflies” they have in their stomach. And actually that is a good thing. It gives you that edge.
But it is when you let your fear control you, and overwhelm you. It’s when the F.E.A.R. takes place  (F.alse E.pectations A.ppearing R.eal).

Because your mind can allow you to feel and stay …”out of control!”
There is NO reason for that to be a dominating factor.
Your confidence is an ongoing growth process. Each opportunity is a new one. You are on an increased learning curve.  And the more that you have the opportunity to speak in front of ANY size audience, the more natural you will feel. But if you avoid it, and stick to only what you feel comfortable with….than you WILL maintain that same fear.

You have only become comfortable at what you do,…. because of doing it over and over again. It becomes 2nd nature to you. Think of how you perform at a job, or at a sport that you like. You simply just do it!

Like that NIke commercial tag line goes….”Just Do It!”

If you don’t maintain that attitude…the fear will continue to fester and control you. There is a great song sung incredibly well by Patti LaPone…..”I’ve got a new atttiude.”
Maybe that is a song you might crank up prior to giving a speech….or find a song that does it for you…one that motivates and excites YOU! It is the music that gets you moving….maybe one that you use on a treadmill, to “psych” you up and keep you moving. Hearing that music might be all you need to be the catalyst to get you there and present with energy!
Believe it or not, it can be something as simple as that. Think of how many times you have heard a certain piece of music, and you are compelled to “crank it up loud.”

Finally, write down the fear that is controlling you. Are you afraid you will not be welcomed, liked, accepted…. or will you be boring? By writing it down you recognize the issue at hand. This action helps you to actually control your fear. “You got to name it to claim it” is actually quite true.
I have been involved in clinical Hypnosis for over 25 years now, (PowerfulResultsHypnosis) and am amazed to this day, how powerful the mind is! I have seen clients make drastic differences…just thru visualizing how they knew they could and WOULD look.

So Can You!!!
By listening to a reinforced message that is repeated in a safe, and positive reinforced way…you CAN eliminate those public speaking fears.
Contact me, (Eileen@StrongIncentives.com) to have a customized CD made for you…if you have a major presentation coming up. It truly is within your mind to take control of this fear.
Discover how to speak and love it.

You can do it…in fact…you can choose to….”Just Do It!”

“Who Stole My Confidence?”

Confidence can be fleeting!

It can be dampened by a comment, action or the presence of someone.

As the author of “Who Stole My Confidence? – 7 Rock Solid Steps to Take Yours Back!”, I feel quite knowledgable on the topic. Having worked with hundred of clients over the past several years….I am amazed, how easily it is taken from so many of us. Why do we let this happen?

Whether a supervisor, team manager, partner or friend makes a comment that affects us in a negative way, we immediately start questioning ourselves.

“What did I do wrong?”    “Why am I being reprimanded, and not everyone else?” or

“I had no control of the situation!”  Seriously the list can go on and on. But the end result is that we are questioning our self worth.

It is a simple fact that the human being is on a constant journey of “seeking pleasure and avoiding pain.” And we are trying to avoid the pain when we are being verbally confronted by someone else.” We will replay what has just happened, until we can bring some closure to it.

This can be professional or personal. But both of them can place “chinks” in our armor of self confidence. After awhile the “damage” has to be addressed, otherwise we begin to become defensive. And that doesn’t help our life personally or professionally!”

You have to “name it to claim it” is pretty apropo. By recognizing what is bothering us, instead of repressing it…we “clear the playing field” in our subconscious. If not, it becomes another piece of negative “luggage” piling up. This is what can erode your self confidence, again and again.

By naming it, then writing it down, regarding what is bothering us, allows us to recognize the “hurt” and address it. Instead of shoving it down and allowing it to fester, we are aware of the situation. Next, write down how you feel about it too. Let your emotions be purged. This could be as simple as a word or a sentence. In crude terminology I tell my clients that this is a “mental enama.” And when you think about it,…it really is.

And this IS healthy step to do. It allows your mind to be cleared of the ongoing clutter that is thrown at you all day long. It is how you stay on top of your emotions, instead of letting  them build. And if you continue to do that, the inevitable happens.Eventually you explode, implode or walk around feeling defeated. And that you don’t want.

Staying fresh and aware is critically important everyday. And if you don’t consciously addresss it….trust me, your subconscious will!

The fact remains that we are being judged everyday. Some days you are more aware of it than others. But your “emotional counter” is logging in every event. This can be a very brief exercise, and yet it can have long term positive results.

And since you are in this for the “long run”, why not address how you feel, when verbal comments or looks take place. You know what I am talking about. I’ve been there myself and know how to recognize and deal with it successfully now.

This journey of change is worth it. You no longer need to be a victim of circumstances, you can be a victor and stay in control. And that is all you are really looking for. Like the birds and squirrels in the back yard, “always on the alert”… so can you. It is healthier, emotionally and psychologically.

As a professional speaker, and presentations strategist, I understand how people feel when giving a speech. Their confidence, usually is pretty low…and they do not feel comfortable at the moment. For in their mind they are being judged as they speak. People worry and wonder whether they are being accepted as they present their material. No one likes rejection, so they remained “on edge” as they present. I will gladly send you my free CD on “5 Powerful Steps For A Successful Presentation” if you want to make confident changes! Simply contact me at  Eileen@StrongIncentives.com or go to my website EileenStrong.com.

The choice is yours. As the saying goes “If you always do what you’ve always done, you’ll always get what you’ve always gotten!”

Choose to change, your worth it. Keep your self confidence, crisp, strong and fresh. The payoff will be a person that people want to  be with. Especially you!

Interested in getting a signed copy of my book? I would love to send you one. They are available at Amazon or at my site. Better yet, send me an email at Eileen@StrongIncentives, and I’ll sign it get it out to you at a special introductory price of $8. This is special deal, offered especially for you! And you’re worth it!

 

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5 Mistakes In Your Marketing Materials.

I am amazed at how many people continue to
state all the shining attributes about themselves! (Mistake #1)
Yes it does feel temporarily good, as you reread your material and go over the statistics that you have so proudly listed. But seriously this information, should only be considered as a “seal the deal” bit of “info” and put it at the bottom of your messages.(If you don’t put it there…Mistake #2)

It is still proven that people just want to know, what’s in it for them. What will THEY learn from reading your article, or hiring your services. Let’s get back to the facts that people want to know how they will benefit from using your services.
As an adjunct Prof. of Marketing & Advertising at Kean University, I teach my students that this has to be the core statement in their materials. It is like the “Push or Pull” method of marketing.
Either you are pulling the consumer into wanting something….or, you got it….they are being pushed into “wanting” something .
This becomes the fine line between marketing and sales promotion. But the end result is that you have a consumer who wants to give you their money, and you in turn are going to give them reasons, for them wanting to come back, again and again. (If you don’t…Mistake #3)
If you can satisfied a need, a “hurt” or a “pain” that they have….than you will have a repeat customer.
Seriously, look at the weight loss market.  It will always be a money maker!! As the baby boomers get older and wider; and as the 20 somethings (millenials) find that their high school and college weight is becoming a thing of the past. Well now you have a brand new audience. And that is what you will always be marketing towards.

A good marketer knows how to go after each audience.
You have the answer to the problem that they (the consumer) wants fixed.
So no matter what materials you use to market yourself, please list at least 1 or 2 benefits in the beginning; have 1 listed in the middle….and conclude with at least 1 or 2 reinforced reasons of why they should CHOOSE your services, products or ideas. (If not then you have committed Mistake #4 .)

I have frequently spoken about the K.I.S.S. theory, and I will bring it up again the way it should be addressed. (Keeping a negative mindset is Mistake #5 – Keep it simple “stupid.”)
“K.eep  I.t   S.imple   S.uccessfully”
The consumer, does not want complex information…..they want simple, successful answers.
And that is when it is time for you to go into action with your answering machine message, your business cards, your marketing materials. Each of those components promoting the benefits of you… to that potential new customer…or better yet…a long term repeat customer!
Contact Eileen@StrongIncentives.com for further details, of a 20 minute free marketing strategist session.
Seriously, it’s free…now that’s a good return on your investment….isn’t it?

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Always Be Marketing!

Next Sunday, March 19th….you will be able to watch Secret Millionaire. No wait….you MUST watch Secret Millionaire next Sunday. The incredible and dynamic James Malinchak will be sharing his wisdom and his wealth to those in need. Not only will it move you, but you might even get to learn a little about James himself.
He comes from a very small town in Western Pennsylvania…and earned himself a scholarship for basketball. And he deserved it! While playing this game that he loved so much…his sister was fighting a losing battle to cancer. And yes it did affect his life in many ways. It strengthened his respect for life and those who were already involved in his own. This story of hurt and turning things around affected him to be able to tell a story that colleges around the country would pay him generously to tell his story and motivate their students.
He was a natural.
He rocketed to stardom….and he realized he had a niche.
And he began to market himself, with intensity everyday, every week, month and year. Soon his seminars were selling out because of his drive and his passion. He shares with you strategy that will work for anyone’s business.
And his passion continues to flourish with over 500 private one on one business coaching. Entrepreneurs walk away with concrete ideas, next step strategies and a renewed belief system in what he has to offer.
The important line though that you have to take away from this blog, is James motto of….”ALWAYS BE MARKETING.”
What I teach my clients is: “Are your marketing materials, working for you, when you are not there to market yourself?”
You MUST remember that BENEFITS must be listed for your potential client….not your FEATURES. People want to know what is in it for them. What will they get from your services.
WHY should they buy from you?
So create materials with a partner or professional who thinks like you…who understands what you have to offer. And do it constantly. Get your message out there.
Again….and again…..and again.
As James Malinchak says…”Always be marketing”….and hopefully you will be the next Secret Millionaire.
That’s my game plan and I’m sticking to it!
How about you?
That is why I always say…Eileen Strong of Strong Incentives…delivers Powerful Results!

Not everyone is going to like you!

You have heard of the 80/20 rule? It is true with everything in life….especially when you make a presentation. Even one that you have prepared for!
Vil Pareto in the 1880’s is credited with this statistic that 80% will like and 20% will dislike….no matter what!
And this statistic can be applied to almost anything in life.
Such as you get along with 80% of the people you work with and 20% you have chosen… not to relate to. This statistic is applicable to many other similar things in life…and I am sure you can understand this.
But, the fact remains that when you make a presentation…someone is surely going to find fault with it. And possibly they will even let you know it. It’s their objective to probably let the people around them to know it, and then THEY might even spread the word of their displeasure.
As a professional trainer, I have experienced this more than once! I knew my material. I presented it with credibility. The majority of people who attended, benefitted from the my course. But disharmony existed, and those scorned people let me know it!
So how do you address this? Because this malignancy can do damage to your presentation, your self belief and your presentation skills.
If possible find out what caused them to feel so disgruntled. Ask how you let them down?
Address it in a professional manner and see how you can rectify it for them. They probably will be complimented by your interest in them, and will be pleased to find out that their concern had impact on you!
Then take it to the next step and rectify it when you make that presentation again.
Trial and error is an ongoing deal whenever you present with frequency. Tweak your speech each time….and fewer people will be going “to the dark side.”
Knowing that not everyone will always like you. Just ask any former presidential candidate.
Eileen Strong is eager to create a powerful results presentations for you and your team today.