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Always Be Marketing!

Next Sunday, March 19th….you will be able to watch Secret Millionaire. No wait….you MUST watch Secret Millionaire next Sunday. The incredible and dynamic James Malinchak will be sharing his wisdom and his wealth to those in need. Not only will it move you, but you might even get to learn a little about James himself.
He comes from a very small town in Western Pennsylvania…and earned himself a scholarship for basketball. And he deserved it! While playing this game that he loved so much…his sister was fighting a losing battle to cancer. And yes it did affect his life in many ways. It strengthened his respect for life and those who were already involved in his own. This story of hurt and turning things around affected him to be able to tell a story that colleges around the country would pay him generously to tell his story and motivate their students.
He was a natural.
He rocketed to stardom….and he realized he had a niche.
And he began to market himself, with intensity everyday, every week, month and year. Soon his seminars were selling out because of his drive and his passion. He shares with you strategy that will work for anyone’s business.
And his passion continues to flourish with over 500 private one on one business coaching. Entrepreneurs walk away with concrete ideas, next step strategies and a renewed belief system in what he has to offer.
The important line though that you have to take away from this blog, is James motto of….”ALWAYS BE MARKETING.”
What I teach my clients is: “Are your marketing materials, working for you, when you are not there to market yourself?”
You MUST remember that BENEFITS must be listed for your potential client….not your FEATURES. People want to know what is in it for them. What will they get from your services.
WHY should they buy from you?
So create materials with a partner or professional who thinks like you…who understands what you have to offer. And do it constantly. Get your message out there.
Again….and again…..and again.
As James Malinchak says…”Always be marketing”….and hopefully you will be the next Secret Millionaire.
That’s my game plan and I’m sticking to it!
How about you?
That is why I always say…Eileen Strong of Strong Incentives…delivers Powerful Results!

Do Your Marketing Materials Have a “Call to Action?”

This is a major mistake that exists on your business cards and your marketing materials!
Yes….you list all of your features of what you can do for a potential client. That’s great….but it does not motivate them to e-mail, text or call you.
You MUST list features after every benefit.
Remember….what’s in it for me?
Yes, people will read your card, but to capture their attention…to get them to contact you, LIST THE BENEFITS of what they will achieve or receive whenever they work with you.
Take a few minutes right now.
Look at your literature. Look at your cards, leave-behinds, one sheets, etc.
What are the reasons that they should contact you?
Yes you know what you have to offer….now make it crystal clear of what they will get!
If you are a entrepreneur, put yourself in your potential customers place. Would YOU call or email after reading what you had to offer.
Remember….Create to Relate to Capture!
Repeat with confidence, and watch your bottom line change!
As a Professor of Marketing at Kean University I make this very clear to my students every class.
They learn that this is how the world reacts to YOUR message.
So….make it memorable, create a call to action and the benefits that they will have working with you… successfully!
I always list the fact that my company Strong Incentives creates productive and profitable entrepreneurs who present and market themselves with credibility and confidence.
As a result their bottom line speaks for itself!
Strong Incentives….Powerful Results!