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Make your marketing material work for you when you are NOT there to market yourself?

Seriously, I’m always amazed at the lack luster attempt that people use to market themselves. You have an incredible opportunity to get your message
out there…amidst all the “noise.” And this can easily be done with your business cards.
Take a good long look at your cards today.
Are you listing these 5 important pieces of information?
#1: Is your name clear and EASY to read?
#2: Is your company clear on what you have to offer?
#3: Do you have a “CALL TO ACTION” on your cards? Remember, you have to be able to tell that potential client of what they can get from you!
#4: Do you have at least 1 or 2 testimonials that show what a client benefited from by using your services?
#5: Do you have a clear and concise listing of how they can reach you?

And you can always do a small press run…and then change it with new testimony, or new services or new reasons to hire you!
As James Malinchak always says…”Always Be Marketing!” He has that sign above his desk, and he states that sentence frequently whenever he is working a group of people who want to learn from him. Either you can be privately coached, or you can attend one of his seminars. But he will tell you repeatedly….A.lways B.e M.arketing! A.B.M.

And that you can do, with a business card that carries a clear concise message, with a call to action, and easy way to contact you and a reason to understand “what is in it for them” because they read of 1 or 2 powerful testimonials that proved you WERE the right person to hire!
You can and should make these changes soon.

As a result you will be more PRODUCTIVE and even more important you will be more PROFITABLE!!
Now that’s nice!
Contact me at Eileen@StrongIncentives.com and ask for your FREE CD on how to speak with credibility, confidence and clarity!
Now that is a call to action, that WILL generate results for you too!

Celebrating your success!

Well today is Ground Hogs day and supposedly it has been determined that we will not be having a longer winter. Really doesn’t matter since we have already had our fair share of winter already here on the Jersey Shore.
Personally I am celebrating this day since it is my son’s 23rd birthday. And it will be great!
But I want you to celebrate every time you present to an audience. Whether it is a nationally “recognized” day…such as that infamous groundhog….or it is a day that you
made a great and confident presentation.
Celebrate that event!
Celebrate your renewed confidence.
Celebrate that your message was received….enthusiastically and memorably.
AND it will be since you opened with a powerful memorable sentence….one that “grabbed them” with impact. (You did not open up with “It’s good to speak to you today”…..because that is boring and normal.)
Your opening line had power that related to your message and your closing line was as equally memorable.
This you have to practice at.
Think about your message.
Think about your audience.
Think about what you want the audience to “walk away with”….as they leave, but comment later by email, personal phone call or even a handshake!
Because you came up with a story that carried a message. Because you practiced your presentation. Because you had a powerful opening and closing line.
Because your middle portion of your presentation involved a story that was relevant and even somewhat personal…you bonded with your audience. And that is what counts.
You can do this! Leave behind the fear, and embrace the confidence. The choice is yours…every time. As a professional presentations skills coach, my objective is for you to discover how credible and compelling you can be every time you speak.
Strong Incentives…helps you deliver powerful results every time!
Thus allowing you to CELEBRATE your day…as if it was “holiday”, and birthday…or a day that allowed you to present with credibility!

Strong Incentives delivers powerful results!

Say What You Mean, Mean What You Say and Don’t Be Mean When You Say It

The power of YOUR words.
Seriously think about it. What you can say can have such lasting impact in your professional and personal life. The power of just a few words can make or break a persons relationship with you directly.
When you were young….you probably heard “sticks and stone can break my bones but words can never hurt me”….what a crock!

Words hurt.
It’s that simple.
Words can hurt and words can heal.
Seriously think before you speak, because what you say can have such long term impact on lives.
Whether you are speaking to a group of 4, 40 or 400 people…choose your words carefully. They can have impact!
Think before you speak.
Your presentation can be so profound and so powerful….and it comes back to you. What did you say…and why did you say it?

You can take an audience who may only have a moderate amount of intention of listening to you….but then you can turn it around and make it powerful and compelling.
Seriously, think before you speak.
Probably you will capture more credibility with your audience AND clients.
It sounds so simple….but it truly is so powerful.

Confident to compelling! What a goal to achieve!

To be able to speak with such a manner that people stand when you finish…is “nirvana.” It is the ideal model that most people would have their draw drop open, if that were to happen. Well it has happened. When professional speaker Randy Gage speaks….audiences leap to their feet at the conclusion. He has mesmerized them and has had them take a “call to action” as a result of his content rich information. In fact his video’s usually open with footage of audience, after audience, after audience, literally giving him a standing ovation. Now that is compelling! Yesterday I had the incredible pleasure of meeting and working with Business professional Vicki Sullivan. She has booked speakers, worked with them and now shares her wisdom with multitudes of professionals who are eager to “sit at her feet”…and simply learn. And I intend to do so also. I have taken pride in the fact that speaking is a learned profession that has to be frequently tested, so that your learning curve continues to spiral up. At the National Speakers Association of New Jersey she did a workshop and a presentation on the technique of mastering a focal point. A marketable topic that is enticing enough for people to call or send an email. Her skills are so powerful, that even the veteran speakers felt energized! Well that is what my company Strong Incentives does. I work with people directly to minimize their fears and accelerate their learning curve so that presentations become effortless. It is possible. You may not think so…but it is. If “confidence” is the missing piece to your presentation….call…do it now. No more excuses….take control, take action and take a presence on the stage that is worthy of your knowledge!

Presentation Secrets

Tell me a story!

The Ta - Da cape of Loretta LaRouche

Catch your audiences attention immediately! Intrigue them and beguile them. Make them eager to hear your next sentence!

Remember growing up and how you loved to be told a story? Well, do just that. Tell them a story that invites them to listen to your compelling message. You will have so much more credibility and rapport and they WILL listen to your message.

This is a technique that works. Build your story into your message. Make it one that they will learn from. Your message will be more poignant and beneficial for all who listen.

Loretta Larouche always builds such stories into her presentations….and  you relate to them. Stories of what her grandmother would have really done regarding life’s issues and marriage. Her stories make you laugh, remember your own childhood and your stories that would compel people to listen. This is a technique that works. And it works powerfully. Create a thread  that builds into your story and  have a successful presentation that people will come up to you and say how they related to what you talked about.

Try it…you’ll like it! (remember that Life cereal commercial?)

Let me create a presentation story for you. It is my strength at Strong Incentives.

Do Your Marketing Materials Have a “Call to Action?”

This is a major mistake that exists on your business cards and your marketing materials!
Yes….you list all of your features of what you can do for a potential client. That’s great….but it does not motivate them to e-mail, text or call you.
You MUST list features after every benefit.
Remember….what’s in it for me?
Yes, people will read your card, but to capture their attention…to get them to contact you, LIST THE BENEFITS of what they will achieve or receive whenever they work with you.
Take a few minutes right now.
Look at your literature. Look at your cards, leave-behinds, one sheets, etc.
What are the reasons that they should contact you?
Yes you know what you have to offer….now make it crystal clear of what they will get!
If you are a entrepreneur, put yourself in your potential customers place. Would YOU call or email after reading what you had to offer.
Remember….Create to Relate to Capture!
Repeat with confidence, and watch your bottom line change!
As a Professor of Marketing at Kean University I make this very clear to my students every class.
They learn that this is how the world reacts to YOUR message.
So….make it memorable, create a call to action and the benefits that they will have working with you… successfully!
I always list the fact that my company Strong Incentives creates productive and profitable entrepreneurs who present and market themselves with credibility and confidence.
As a result their bottom line speaks for itself!
Strong Incentives….Powerful Results!