Posts

Do Your Marketing Materials Have a “Call to Action?”

This is a major mistake that exists on your business cards and your marketing materials!
Yes….you list all of your features of what you can do for a potential client. That’s great….but it does not motivate them to e-mail, text or call you.
You MUST list features after every benefit.
Remember….what’s in it for me?
Yes, people will read your card, but to capture their attention…to get them to contact you, LIST THE BENEFITS of what they will achieve or receive whenever they work with you.
Take a few minutes right now.
Look at your literature. Look at your cards, leave-behinds, one sheets, etc.
What are the reasons that they should contact you?
Yes you know what you have to offer….now make it crystal clear of what they will get!
If you are a entrepreneur, put yourself in your potential customers place. Would YOU call or email after reading what you had to offer.
Remember….Create to Relate to Capture!
Repeat with confidence, and watch your bottom line change!
As a Professor of Marketing at Kean University I make this very clear to my students every class.
They learn that this is how the world reacts to YOUR message.
So….make it memorable, create a call to action and the benefits that they will have working with you… successfully!
I always list the fact that my company Strong Incentives creates productive and profitable entrepreneurs who present and market themselves with credibility and confidence.
As a result their bottom line speaks for itself!
Strong Incentives….Powerful Results!