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Make your marketing material work for you when you are NOT there to market yourself?

Seriously, I’m always amazed at the lack luster attempt that people use to market themselves. You have an incredible opportunity to get your message
out there…amidst all the “noise.” And this can easily be done with your business cards.
Take a good long look at your cards today.
Are you listing these 5 important pieces of information?
#1: Is your name clear and EASY to read?
#2: Is your company clear on what you have to offer?
#3: Do you have a “CALL TO ACTION” on your cards? Remember, you have to be able to tell that potential client of what they can get from you!
#4: Do you have at least 1 or 2 testimonials that show what a client benefited from by using your services?
#5: Do you have a clear and concise listing of how they can reach you?

And you can always do a small press run…and then change it with new testimony, or new services or new reasons to hire you!
As James Malinchak always says…”Always Be Marketing!” He has that sign above his desk, and he states that sentence frequently whenever he is working a group of people who want to learn from him. Either you can be privately coached, or you can attend one of his seminars. But he will tell you repeatedly….A.lways B.e M.arketing! A.B.M.

And that you can do, with a business card that carries a clear concise message, with a call to action, and easy way to contact you and a reason to understand “what is in it for them” because they read of 1 or 2 powerful testimonials that proved you WERE the right person to hire!
You can and should make these changes soon.

As a result you will be more PRODUCTIVE and even more important you will be more PROFITABLE!!
Now that’s nice!
Contact me at Eileen@StrongIncentives.com and ask for your FREE CD on how to speak with credibility, confidence and clarity!
Now that is a call to action, that WILL generate results for you too!

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Always Be Marketing!

Next Sunday, March 19th….you will be able to watch Secret Millionaire. No wait….you MUST watch Secret Millionaire next Sunday. The incredible and dynamic James Malinchak will be sharing his wisdom and his wealth to those in need. Not only will it move you, but you might even get to learn a little about James himself.
He comes from a very small town in Western Pennsylvania…and earned himself a scholarship for basketball. And he deserved it! While playing this game that he loved so much…his sister was fighting a losing battle to cancer. And yes it did affect his life in many ways. It strengthened his respect for life and those who were already involved in his own. This story of hurt and turning things around affected him to be able to tell a story that colleges around the country would pay him generously to tell his story and motivate their students.
He was a natural.
He rocketed to stardom….and he realized he had a niche.
And he began to market himself, with intensity everyday, every week, month and year. Soon his seminars were selling out because of his drive and his passion. He shares with you strategy that will work for anyone’s business.
And his passion continues to flourish with over 500 private one on one business coaching. Entrepreneurs walk away with concrete ideas, next step strategies and a renewed belief system in what he has to offer.
The important line though that you have to take away from this blog, is James motto of….”ALWAYS BE MARKETING.”
What I teach my clients is: “Are your marketing materials, working for you, when you are not there to market yourself?”
You MUST remember that BENEFITS must be listed for your potential client….not your FEATURES. People want to know what is in it for them. What will they get from your services.
WHY should they buy from you?
So create materials with a partner or professional who thinks like you…who understands what you have to offer. And do it constantly. Get your message out there.
Again….and again…..and again.
As James Malinchak says…”Always be marketing”….and hopefully you will be the next Secret Millionaire.
That’s my game plan and I’m sticking to it!
How about you?
That is why I always say…Eileen Strong of Strong Incentives…delivers Powerful Results!