Posts

2634221103_50f86a6827_o

Always Be Marketing!

Next Sunday, March 19th….you will be able to watch Secret Millionaire. No wait….you MUST watch Secret Millionaire next Sunday. The incredible and dynamic James Malinchak will be sharing his wisdom and his wealth to those in need. Not only will it move you, but you might even get to learn a little about James himself.
He comes from a very small town in Western Pennsylvania…and earned himself a scholarship for basketball. And he deserved it! While playing this game that he loved so much…his sister was fighting a losing battle to cancer. And yes it did affect his life in many ways. It strengthened his respect for life and those who were already involved in his own. This story of hurt and turning things around affected him to be able to tell a story that colleges around the country would pay him generously to tell his story and motivate their students.
He was a natural.
He rocketed to stardom….and he realized he had a niche.
And he began to market himself, with intensity everyday, every week, month and year. Soon his seminars were selling out because of his drive and his passion. He shares with you strategy that will work for anyone’s business.
And his passion continues to flourish with over 500 private one on one business coaching. Entrepreneurs walk away with concrete ideas, next step strategies and a renewed belief system in what he has to offer.
The important line though that you have to take away from this blog, is James motto of….”ALWAYS BE MARKETING.”
What I teach my clients is: “Are your marketing materials, working for you, when you are not there to market yourself?”
You MUST remember that BENEFITS must be listed for your potential client….not your FEATURES. People want to know what is in it for them. What will they get from your services.
WHY should they buy from you?
So create materials with a partner or professional who thinks like you…who understands what you have to offer. And do it constantly. Get your message out there.
Again….and again…..and again.
As James Malinchak says…”Always be marketing”….and hopefully you will be the next Secret Millionaire.
That’s my game plan and I’m sticking to it!
How about you?
That is why I always say…Eileen Strong of Strong Incentives…delivers Powerful Results!

Know your material…literally be prepared!

When presenting there can be so many variables. Cell phones ringing, people distracting your flow when you present, interruptions, people leaving to make a call. All of these components can affect the quality of your presentation. Being interrupted can upset you from feeling smooth and confident about your material. It happens to the best of us!
When you know your topic, and can pick up at any point in time (and this takes practice) you will always have a sense of credibility. People will realize if you have felt distracted and have lost your flow.
As my late uncle used to say….”Now that I was so rudely interrupted”
He may not be in your audience….but they are out there.
Confidence regarding your message, clarity and credibility will make you shine.
If you were a boy scout you would remember their motto “always be prepared”….well it is the truth. Be prepared and you will be great!