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Staying Focused…easier said than done!

Ok, I’ll admit it…I suffer from “Squirrel syndrome.”   (I mean ADHD)…but I digress.

It is oh so easily for all of us to let our mind wander and not finish a task that you initially set out to do. It is a fact that our attention span has been drastically reduced,  because of all of the instant response media that is available to us.
Todays Millenials (people born between 1980 – 2000) have created a shorter attention span…it seems for all of us. Immediacy, is the new norm for most of us. We want text messages answered as soon as they are sent. It seems that phone calls are getting harder to get a response from. And God forbid…doing something as archaic as an email, obviously takes too long.  As long as there are different forms of communication, it is up to us and the receiving party which is the best mode to use.

Being the proud parent of two Millenials, I know how they think, act and respond.  And it surely compliments my “Squirrel” mentality. But that doesn’t make it right. There are two good books that deal with the art of responding and reacting. The first book is called “Send.” It deals with the fact that we send emails too quickly and frequently regret what we’ve sent. And this can and DOES cause problems and repercussions. The author wants us to all to wait 30minutes before hitting “that” button. So that regret doesn’t take place.

“Once words are spoken, a thousand horses cannot pull them away!” I love that sentence. It is honest and pure. Haven’t you ever regretted saying or doing something…I sure have.

The other book is called “Blink”…and it discusses how we make up “our mind” within the briefest amount of time. Literally in the “blink of an eye.” Research has shown that a jury makes up their personal “final” decision, within the first 7 minutes!!! And that trial might go on for a long time!

So staying focused, knowing what goal you have in mind is critical. As I tell my audiences…”Do not go pass “GO”, do not collect $200, do not buy any Hotels”…till you have done your research and know what next steps  methodically need to be done. As Bob Villa from the TV show “This Old House” would say: “Measure twice…cut once!”

Know what needs to be done. If you  DO get distracted, pull back, regroup and continue on. This strategy has been recognized and respected by many time management experts. “Start, continue & then finish…before you go on to the next project.”

I’m getting better at this, with time. And it does make a difference!

Oh wait…..I just saw a squirrel go by…………………..

Eager to have your teams learn some powerful time management tools? Call me in for a training session or a webinar to have your teams productivity & profitability improved!

It is easy to reach me at EileenStrong.com or Eileen@StrongIncentives. And yes you can even TEXT me at 732-233-3668.

Now take a deep breath and get back to what you were doing!

oops

5 Mistakes In Your Marketing Materials.

I am amazed at how many people continue to
state all the shining attributes about themselves! (Mistake #1)
Yes it does feel temporarily good, as you reread your material and go over the statistics that you have so proudly listed. But seriously this information, should only be considered as a “seal the deal” bit of “info” and put it at the bottom of your messages.(If you don’t put it there…Mistake #2)

It is still proven that people just want to know, what’s in it for them. What will THEY learn from reading your article, or hiring your services. Let’s get back to the facts that people want to know how they will benefit from using your services.
As an adjunct Prof. of Marketing & Advertising at Kean University, I teach my students that this has to be the core statement in their materials. It is like the “Push or Pull” method of marketing.
Either you are pulling the consumer into wanting something….or, you got it….they are being pushed into “wanting” something .
This becomes the fine line between marketing and sales promotion. But the end result is that you have a consumer who wants to give you their money, and you in turn are going to give them reasons, for them wanting to come back, again and again. (If you don’t…Mistake #3)
If you can satisfied a need, a “hurt” or a “pain” that they have….than you will have a repeat customer.
Seriously, look at the weight loss market.  It will always be a money maker!! As the baby boomers get older and wider; and as the 20 somethings (millenials) find that their high school and college weight is becoming a thing of the past. Well now you have a brand new audience. And that is what you will always be marketing towards.

A good marketer knows how to go after each audience.
You have the answer to the problem that they (the consumer) wants fixed.
So no matter what materials you use to market yourself, please list at least 1 or 2 benefits in the beginning; have 1 listed in the middle….and conclude with at least 1 or 2 reinforced reasons of why they should CHOOSE your services, products or ideas. (If not then you have committed Mistake #4 .)

I have frequently spoken about the K.I.S.S. theory, and I will bring it up again the way it should be addressed. (Keeping a negative mindset is Mistake #5 – Keep it simple “stupid.”)
“K.eep  I.t   S.imple   S.uccessfully”
The consumer, does not want complex information…..they want simple, successful answers.
And that is when it is time for you to go into action with your answering machine message, your business cards, your marketing materials. Each of those components promoting the benefits of you… to that potential new customer…or better yet…a long term repeat customer!
Contact Eileen@StrongIncentives.com for further details, of a 20 minute free marketing strategist session.
Seriously, it’s free…now that’s a good return on your investment….isn’t it?