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Make your marketing material work for you when you are NOT there to market yourself?

Seriously, I’m always amazed at the lack luster attempt that people use to market themselves. You have an incredible opportunity to get your message
out there…amidst all the “noise.” And this can easily be done with your business cards.
Take a good long look at your cards today.
Are you listing these 5 important pieces of information?
#1: Is your name clear and EASY to read?
#2: Is your company clear on what you have to offer?
#3: Do you have a “CALL TO ACTION” on your cards? Remember, you have to be able to tell that potential client of what they can get from you!
#4: Do you have at least 1 or 2 testimonials that show what a client benefited from by using your services?
#5: Do you have a clear and concise listing of how they can reach you?

And you can always do a small press run…and then change it with new testimony, or new services or new reasons to hire you!
As James Malinchak always says…”Always Be Marketing!” He has that sign above his desk, and he states that sentence frequently whenever he is working a group of people who want to learn from him. Either you can be privately coached, or you can attend one of his seminars. But he will tell you repeatedly….A.lways B.e M.arketing! A.B.M.

And that you can do, with a business card that carries a clear concise message, with a call to action, and easy way to contact you and a reason to understand “what is in it for them” because they read of 1 or 2 powerful testimonials that proved you WERE the right person to hire!
You can and should make these changes soon.

As a result you will be more PRODUCTIVE and even more important you will be more PROFITABLE!!
Now that’s nice!
Contact me at Eileen@StrongIncentives.com and ask for your FREE CD on how to speak with credibility, confidence and clarity!
Now that is a call to action, that WILL generate results for you too!

Got F.E.A.R?

Have you heard “the only thing you have to fear, is fear itself?” Well lets break this apart.
This acronym stands for F.alse E.xpectations A.ppearing R.eal.
And that is what happens when we are not sure of our own level of confidence or self doubt… when it comes to a presentation. Taking control of the situation is critically important.

As the talented Alan Weiss says….”The first sale is to yourself”….and then after that “one should always think with the 4th sale in mind.”
We tend to let this fear….and the expectations that we will screw up on all the problems that may surface; or if our nerves “win out” and a poor or simply lackluster presentation takes place. Now that would bite!
Realize that this fear is simply festering in YOUE thoughts. And the fear is growing as soon as you think of the upcoming presentation.
Take control of your situation, your belief systems and ACCEPT that your knowledge is valid. Also that you will share your wisdom, in such a way that people will recognize it…and make positive comments on it.
You practiced, and practiced, and you knew your material. You minimized and rid yourself of this f.e.a.r. and you made your presentation rock!
Dr. Milton Erickson addressed these fears and had all of his clients practice a mopdified form of N.L.P. called Neural LInguistic Programing. This technique, which requires you to repeat a positive phrased sentence and then reinforces that belief. If you do not honor that strategy you will let your fear win.
And your NOT worth that happening.

Eileen Strong is your expert in presentation skills.