It’s a fact…there will be people better than you at what you do.
Either they are more focused, creative or knowledgable…and their bottom line shows it too!
Instead of floundering, and envious of what they are accomplishing…take assertive next steps to make yourself stand out from the rest.
And literally it must be assertive!
#1: Inundate yourself with your potential clients business. Know what is going on, and how you could make a difference in their productivity. Find out where their problems…their pain is. And then think strategically!
#2: PUT YOURSELF IN THEIR PREDICAMENT. How would you handle it?
#3: By coming up with two or three different strategies, you approach them with your ideas, stating that you have potential solutions that could be of benefit to them. It could be ideas that they have already tried and even possibly implemented….but you have planted a seed that shows your interest.
#4: And seeds usually grow…when nurtured. Stay active regarding their activities. This may take time, but stay focused, stay in touch. Because many people reach out only once or twice, than they feel that it is not worth their effort.
This is wrong! Don’t give up. Stay focused…stay “hungry” and stay ahead of your competition. Make yourself unique and make yourself memorable. Others may fall to the side…but you don’t have to!
#5: Be consistent about your social media. Write articles that would benefit your potential customers. Present a dilema and offer a solution. Whether you tweet, or Facebook/Pages or start discussions on Linked In….be consistent. Make your name noticeable and memorable.
Speak to organizations or associations, if you have a topic that would be of interest to them. Remember, discuss a “pain” and offer a solution. As an Adjunct Professor of Marketing at Kean University, I present this business opportunity to my classes all the time.
Yes everything has been already talked about, but there is always an opportunity to come at issues with a slightly different strategy. At StrongIncentives.com I work with clients that need to strategically approach their marketing strategies at a slightly different angle….looking for the “missing piece!”
And sometimes that twist can be right in front of you. Thinking “out of the box” can help you find an angle, an approach or a strategy that catches their eye.
Again, you have planted the seed that you offer something different, something valid and worth taking note of.
This is what makes you stand out from the competition, instead of them standing out ahead of you!
I hope to read about you in “People to watch”…as your business accelerates continually!