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Speak to be remembered this summer!

Yes, it is the “lazy, hazy days of summer” and we all are looking forward to getting away from the intensity of the year. But you still have to hold a presence in their mind…and you can. You can be “hot” in the midst of the summer heat, without raising the temperature outside…by being memorable with your presentation…and unique.

I have said before that your “brain thinks in pictures” so bring a memorable imprint to the podium with you.

Whether you are bringing a prop up with you…or your message is so strong that it doesn’t even need a prop…make it memorable.
Come out with an incredible opening line statement, and make it powerful. So powerful that people will come up to you later on and say…”That is so cool what you opened up with!”

Mark Twain sayings, can be used frequently for opening or closing sentences. Check out his litany of comments or beliefs and build it into your speech.
If you are giving a presentation with graphs or statistics…why not open with his line of…”There are lies, there are damn lies…and then there are statistics!” Trust me when you say that, it will bring a gentle smile to their face…or it at least will give you a more subtle opening into a dry topic.
No one needs another boring presentation full of statistics, bars and graphs.
C’mon make it easier on your listening audience, by bringing some dry humor into it.
Another memorable Mark Twain sentence is….
“The older I get, the more clearly I remember things, that never happened!”
With that sentence in mind, you can now review information that has to be reviewed…it may be a deluge of data, but at least you can soften it by bringing a lightness to the relevant data, that needs to be presented.
These are just suggestions…but make it easier on your listening audience. Some may even want to be there, but I can guarantee you that the 80%-20% ratio has a portion of people who do not.

So make it memorable, make it credible,…and make it you!

Looking for even more dynamic ideas? Call EileenStrong
at 732-389-3868 today. It’s worth it!

Finding your niche in any market!

Last night 11/14/10 I stood amidst 2,000 people at the opening keynote for the international pharmaceutical meeting in New Orleans. How would you find a keynote speaker who could engage and entertain such a diverse, yet specifically educated field of research scientists and chemical engineers?
Well they did…..kind of.
The stage was set with plastic covering the floor and sides. 5 large easels were displayed with a multitude of brushes and cans of paint. Who were they bringing out that could engage and “entertain” basically a very intellectual group?
Well out came the “on-site” artist Michael Israel who creates large portraits of famous people, with frenzied and dramatic strokes while loud music blares in the background.
Within minutes he had the crowd mesmerized as he did a colorful portrait of John Lennon. Next he changed the music and he went on to a montage of portraits of the Beatles as a group. This was followed by a creative, montage of colors that evolved into Albert Einstein. AND here was where he fulfilled his niche.
He stated that those in the audience were on the “cutting edge” of creating new compounds; new drugs in different and exciting ways that would help the worlds population. He talked of the attendees discipline and drive to study, create and continue to explore new and different ways to help mankind. Just like Einstein!
This artistic genius of Michael Israel rocked!
And I was impressed. Not only did he entertain, but he informed and recognized the skills of this eclectic audience.
As a professional keynoter myself, I new that he satiated the audience and left them impressed.
And that is the objective of any person who has to make an impression.
You want your impression to be positive, and long lasting.
As I tell my clients and my college students, “the brain thinks in pictures”…and that is what Mr. Israel did, in such a grandiose way!
So find your niche…and make it work. It will probably take several attempts, but find one that works for you.
At nearly 6ft. tall and the last name of Strong, I have focused on the fact that I am the “Attitude Amazon.” With a last name of Strong and having this height, I chose to make it work! And it has. Next I found my niche of speaking on CHANGE. But I broke it into an acronym of C.H.A.N.G.E.=S. And this breaks into Communication, Health, Atttiude, Negativity, Goals, Education and when they are combined, you deal with “change”…successfully!
Remember, change is taking place everywhere, everyday. How you adapt to it is a journey. How Michael Israel found a career changing opportunity in creating portraits; with frenzy and music… was a very, very successful change to his career. He found his niche…now
go find yours!
Helping people present and strategize their business presentations in a credible way, is what Strong Incentives does.
Interested? Well, discover how to present a new or old subject that will have people applauding the way they did for Michael Israel last night.
You’re worth it….as he found out…so was he…in the most unusual environment possible!
Not only did he entertain, but he took it to a next level by auctioning off the paintings that night to help the Gulf Fishermen, crippled fiscally by the BP Oil spill.
“Hats off” to you Mr. Israel!

Public Speaking Fears….Why Is It the Worst?

I went to the NJAWBO statewide meeting Thursday, April 1st…introduced myself to many people and remained amazed how many people that I networked with, were confident talking “one to one” but terrified, literally scared of talking to a group.
Why is that?
The fear of making a mistake?
The fear of being judged by someone?
The fear of people talking about you behind their back, after you have finished?
Why?
But the fact remains….the more people that I talked to…they concurred that it truly affected them. The public podium was “not their cup of tea.” They would rather sell to a small group or individually.
In the long run…..this fear can truly affect your ‘bottom line.” Taking control of this “fear” and not letting it affect your confidence is critically important.
Work with a business/presentations coach….LIKE ME….or find one who can train you to a level of confidence…that you no longer keep making excuses.
You have heard it before…..the only fear you have is fear itself….and the acronym for fear is F.alse E.xpectations A.ppearing R.eal.
It is in your mind that is keeping and creating this fear. You can control this emotion. And it IS time to do just that.
Practice…practice….practice. In front of a mirror, and a friend or a pet. They will remain unbiased!

A man that I was networking with yesterday had a speech on being “Green” in the Garden State.
I asked him…”What is your opening sentence?” He said he was going to introduce himself….and then just proceed into his topic.
Within a minute, I told him to change his opening to:
“How many of you have ever seen Sesame Street?
“How many of you know who Kermit the Frog is”
“Well, do you remember Kermits….most famous song…..It’s Not Easy Being Green?”

He thought about this….and his colleague even encouraged him to change his opening….and he agreed!
By asking your audience a question, you engage them. This in turn makes YOU even more comfortable.
Think of the changes you can make the next time you speak. Improvement is easier than you think!
Call me for next steps….your peers will be “green” with envy….when they see the confident speaker you were meant to be!

Eileen Strong
Strong Incentives….Powerful Results…Positive Presentations!